Website Migration Services

Website Migration Done Right — No Lost Rankings, No Surprises

Switching platforms. Changing domains. Cleaning up URL structure. Moving from HTTP to HTTPS. Consolidating multiple sites into one. These are some of the highest-risk projects a business website ever goes through — and most agencies do them badly.

MarketiXpert specializes in SEO-preserving migrations. We've moved sites with 50,000+ URLs without losing a single top-10 ranking, and we've fixed migrations that other agencies wrecked.

Book a free migration audit →

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Why Migrations Go Wrong

The vast majority of failed migrations share the same root causes:

1. No 301 redirect map — old URLs return 404s, killing link equity
2. Truncated meta tags — title tags + descriptions rewritten without SEO input
3. Lost canonical tags — duplicate content suddenly appears
4. Removed schema markup — rich results disappear from SERPs
5. Broken internal linking — pages become orphaned
6. Forgotten robots.txt or sitemap — Google can't find or crawl the new site
7. No Search Console re-submission — index lag stretches from days to months
8. Untested mobile rendering — Core Web Vitals collapse on the new platform
9. Missing analytics + tracking — you don't even see the bleeding for weeks

Our migration process eliminates every one of these failure modes.

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Types of Website Migrations We Handle

Platform Migrations

• Wix → WordPress (most common: businesses outgrow Wix limits)
• Squarespace → WordPress / Webflow
• WordPress → Headless Next.js
• Shopify → WooCommerce (or reverse — depends on operational fit)
• Webflow → WordPress / Next.js
• HubSpot CMS → WordPress
• Custom PHP → Modern stack (Next.js, Laravel, etc.)

Domain Migrations

• example.com → newbrand.com (rebrand)
• example.net → example.com (consolidating TLDs)
• HTTP → HTTPS (still surprisingly common)
• www → non-www (or reverse) — see also our www canonical fix work

Structural Migrations

• Subdomain → subfolder (blog.example.com → example.com/blog) — often improves rankings
• Deep URL restructure (e.g., /2018/03/post-name → /posts/post-name)
• Category consolidation (merging overlapping content silos)
• Multi-site merger (combining two domains' content into one)

International / Multilingual

• ccTLD consolidation (example.co.uk + example.ca → example.com with hreflang)
• Adding new language versions with correct hreflang
• Removing failed localizations without losing English equity

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Our 6-Step Migration Process

Step 1: Discovery + Baseline (3–5 days)

We fully crawl your existing site and snapshot:

• All indexed URLs (every page, post, image, PDF)
• Current rankings for top 200 keywords
• Backlink profile and authority pages
• Current Core Web Vitals
• Existing schema and meta data
• Forms, conversions, tracking events
• Server logs (when available) to see how Googlebot crawls today

Step 2: Redirect Map (5–10 days)

The single most important artifact in any migration:

• 1:1 old URL → new URL mapping for every indexed page
• Wildcard rules for dynamic content (e.g., /2020/*/* → /posts/*)
• 410 (gone) for genuinely-removed pages — never just 404
• Consolidation logic for duplicate / thin content
• Hash-fragment and query-string rules
• Anchor link preservation for jump-link traffic

Every entry in the redirect map is validated against the new site before launch.

Step 3: New Site Build / Configure (varies)

If part of a redesign, this is where the new site is built. If migrating to an existing site, we configure:

• Canonical tags
• robots.txt and XML sitemap
• Schema markup (mirrored or improved from old site)
• Open Graph / Twitter meta
• Internal linking that mirrors old crawl paths

Step 4: Pre-Launch Test (3–5 days)

On a staging environment, we verify:

• Every URL in the redirect map returns the correct HTTP 301
• All canonical tags point to the new URL
• No mixed-content warnings (HTTPS)
• Schema validates in Google Rich Results Test
• Forms submit, analytics fire, payments process
• Mobile, tablet, desktop render correctly
• Core Web Vitals on the new site meet or beat the old site

Step 5: Cutover (2–6 hours)

Performed during your lowest-traffic window (often weekend mornings):

• DNS or hosting switch
• Live verification of redirect map (sampling 10–20% of URLs)
• Search Console: submit new sitemap, request indexing on top 50 pages
• GA4 + GTM verification
• 24-hour monitoring of error rates and 404s

Step 6: 30-Day Post-Launch Care

• Daily crawl for new 404s
• Weekly ranking + index status report
• Immediate fix-up for any redirect issues that surface
• Disavow file update if any toxic backlinks newly point to dead URLs
• Final sign-off report at day 30

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Migration Packages

Project Size	Timeline	Starting Price
Small (< 50 URLs)	1–2 weeks	$1,500 USD
Standard (50–500 URLs)	3–5 weeks	$3,500 USD
Large (500–5,000 URLs)	6–10 weeks	$7,500 USD
Enterprise (5,000+ URLs, multilingual, e-com)	8–16 weeks	Custom quote

All packages include baseline audit, 301 redirect map, structured data preservation, pre-launch QA, cutover support, and 30-day post-launch monitoring.

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Real-World Migration Risks We Catch

Before you commit to a migration with anyone, ask if they've thought through:

• What happens to paginated URLs (?page=2, /page/2/) — preserved or consolidated?
• Are PDF assets in your redirect map? They often rank.
• How do you handle case-sensitive URLs (/Service vs /service)?
• What's the plan for /feed/, /rss/, /amp/ legacy paths?
• Are you preserving anchor links (#section) for documentation traffic?
• How will email signature backlinks (often the longest-lived legacy URLs) be redirected?

If your prospective agency can't answer these, find a different one. (Or hire us.)

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Ready to Migrate Without Losing Rankings?

Whether you're moving platforms, changing domains, or finally fixing a messy URL structure, we'll make sure your SEO investment survives the move.

Book your free migration audit →

Or email info@marketixpert.com with your current site URL and migration goal — we'll respond within one business day with a no-obligation scope and quote.