Which social media platforms should my business focus on?

It depends on your business type and audience. B2B companies get the best ROI from LinkedIn. Restaurants, retail, and lifestyle brands perform best on Instagram and Facebook. Service businesses targeting homeowners do well on Facebook. We audit your audience and competitors to recommend the right platform mix — not a generic 'be everywhere' approach.

How much does social media marketing cost?

Our social media management packages start at $750 CAD/month for one platform (content calendar, 12 posts/month, community management). Full multi-platform management including content creation and paid social typically ranges from $1,500–$4,000 CAD/month. Paid social ad spend is separate and paid directly to the platform.

Do you create the content, or do I supply it?

We create everything: copy, graphics, and where applicable, short video content. You simply review and approve before publishing. We learn your brand voice, visual style, and messaging guidelines during onboarding. Optional: we can supplement with photos or videos you provide from your business for authenticity.

How do you measure social media ROI?

We track metrics that connect to business outcomes, not vanity metrics. For lead-gen businesses: form submissions, calls, and DMs from social. For e-commerce: attributed revenue from social channels. For awareness campaigns: reach, share of voice, and website traffic from social. Monthly reports show what's working and what's next.

Do you run paid social media advertising?

Yes. We manage Meta Ads (Facebook + Instagram), LinkedIn Ads, and TikTok Ads campaigns. Paid social is particularly effective for audience building, retargeting website visitors, and generating leads at scale. We handle audience targeting, creative production, split testing, and budget optimization.

How long does it take to see results from social media marketing?

Paid social campaigns can generate leads within days of launch. Organic social media is a longer game — consistent follower growth and engagement improvements typically take 3–6 months of consistent content. We combine organic and paid strategies to get both short-term wins and long-term brand equity.

Social Media Marketing Services | Canada, USA & UK | MarketiXpert

Social Media Marketing That Builds Brands and Generates Leads

Posting randomly and hoping for likes isn't a social media strategy — it's busywork.

MarketiXpert builds social media programs that grow your audience, build trust with your ideal customers, and generate real business outcomes: leads, bookings, sales.

We work with businesses across Canada, USA, and the UK, managing social media for service businesses, B2B companies, e-commerce brands, and local businesses alike.

Book a free strategy session → | Contact us →

Our Social Media Services

Social Media Strategy

Every engagement starts with a strategy tailored to your business goals:

Competitor and audience audit: what's working in your industry
Platform selection: where your audience actually spends time
Content pillars: the 4–5 themes that will drive your brand narrative
Content calendar: 30-day posting plan with approval workflow
KPI framework: the metrics that matter for your specific goals

Content Creation & Management

Consistent, high-quality content is the foundation of social media success. We handle:

Branded graphic design aligned to your visual identity
Copywriting in your brand voice (professional, friendly, authoritative — whatever fits)
Caption writing with strategic hashtag research
Short-form video scripts and basic editing (Reels, TikToks, Shorts)
Stories and interactive content (polls, Q&As, quizzes)
Content scheduling and publishing across all platforms

Community Management

Your audience expects responses. We monitor your accounts and:

Respond to comments and DMs within business hours
Escalate complaints or sales inquiries to your team immediately
Engage with relevant industry content to boost algorithmic reach
Report on audience sentiment and recurring questions

Paid Social Advertising

Organic reach on most platforms has declined. Paid social amplifies your best content and targets your exact customer profile:

Meta Ads (Facebook & Instagram)

Lead generation campaigns with native lead forms
Retargeting sequences for website visitors
Lookalike audiences based on your existing customer list
Product catalog ads for e-commerce

LinkedIn Ads (B2B Focus)

Sponsored Content targeting by job title, industry, company size
InMail campaigns for high-value B2B outreach
Lead Gen Forms for gated content offers

TikTok Ads

For brands targeting under-35 demographics
UGC-style creative that performs in the feed

Analytics & Reporting

Monthly performance reports covering:

Follower growth and engagement rate
Reach, impressions, and click-through rates
Lead generation and conversion attribution
Content performance breakdown (what's working, what's not)
Competitor benchmarking

Social Media Management Packages

Plan	Includes	Monthly Investment
Starter	1 platform, 12 posts/month, basic community management	$750 CAD / $560 USD
Growth	2 platforms, 20 posts/month, full community management	$1,500 CAD / $1,100 USD
Full-Service	3 platforms, 30 posts/month, paid social management	$2,500 CAD / $1,850 USD
Enterprise	4+ platforms, daily content, full paid social	Custom quote

Paid social ad spend is separate and paid directly to the platform.

Platforms We Manage

Facebook — Local businesses, service companies, community building
Instagram — Visual brands, lifestyle, restaurants, retail, e-commerce
LinkedIn — B2B, professional services, recruiting, thought leadership
TikTok — Younger audiences, entertainment, food, fitness, beauty
X (Twitter) — Tech companies, media, real-time engagement
Pinterest — Home décor, fashion, food, wedding, DIY

Real Client Results

"MarketiXpert grew our Instagram following from 400 to 4,200 in 8 months. More importantly, our DMs turned into bookings — we can actually attribute revenue to the account now." — Aesthetic clinic, Toronto

"Their LinkedIn strategy for our B2B software company generated 14 qualified demo requests in the first quarter. Social never worked for us before." — SaaS company, USA

See all case studies →

Ready to Make Social Work for Your Business?

Book a free 15-minute call and we'll tell you exactly what's missing from your current social presence and what would move the needle for your specific business.

Book your free consultation →

📞 +1 647-994-8758 | ✉ info@marketixpert.com

MarketiXpert — Social media marketing agency serving Canada, USA, UK, and globally.