Social Media Marketing
Social Media Marketing That Builds Brands and Generates Leads
Posting randomly and hoping for likes isn't a social media strategy — it's busywork.
MarketiXpert builds social media programs that grow your audience, build trust with your ideal customers, and generate real business outcomes: leads, bookings, sales.
We work with businesses across Canada, USA, and the UK, managing social media for service businesses, B2B companies, e-commerce brands, and local businesses alike.
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Our Social Media Services
Social Media Strategy
Every engagement starts with a strategy tailored to your business goals:
- Competitor and audience audit: what's working in your industry
- Platform selection: where your audience actually spends time
- Content pillars: the 4–5 themes that will drive your brand narrative
- Content calendar: 30-day posting plan with approval workflow
- KPI framework: the metrics that matter for your specific goals
Content Creation & Management
Consistent, high-quality content is the foundation of social media success. We handle:
- Branded graphic design aligned to your visual identity
- Copywriting in your brand voice (professional, friendly, authoritative — whatever fits)
- Caption writing with strategic hashtag research
- Short-form video scripts and basic editing (Reels, TikToks, Shorts)
- Stories and interactive content (polls, Q&As, quizzes)
- Content scheduling and publishing across all platforms
Community Management
Your audience expects responses. We monitor your accounts and:
- Respond to comments and DMs within business hours
- Escalate complaints or sales inquiries to your team immediately
- Engage with relevant industry content to boost algorithmic reach
- Report on audience sentiment and recurring questions
Paid Social Advertising
Organic reach on most platforms has declined. Paid social amplifies your best content and targets your exact customer profile:
Meta Ads (Facebook & Instagram)
- Lead generation campaigns with native lead forms
- Retargeting sequences for website visitors
- Lookalike audiences based on your existing customer list
- Product catalog ads for e-commerce
LinkedIn Ads (B2B Focus)
- Sponsored Content targeting by job title, industry, company size
- InMail campaigns for high-value B2B outreach
- Lead Gen Forms for gated content offers
TikTok Ads
- For brands targeting under-35 demographics
- UGC-style creative that performs in the feed
Analytics & Reporting
Monthly performance reports covering:
- Follower growth and engagement rate
- Reach, impressions, and click-through rates
- Lead generation and conversion attribution
- Content performance breakdown (what's working, what's not)
- Competitor benchmarking
Social Media Management Packages
| Plan | Includes | Monthly Investment |
|---|---|---|
| Starter | 1 platform, 12 posts/month, basic community management | $750 CAD / $560 USD |
| Growth | 2 platforms, 20 posts/month, full community management | $1,500 CAD / $1,100 USD |
| Full-Service | 3 platforms, 30 posts/month, paid social management | $2,500 CAD / $1,850 USD |
| Enterprise | 4+ platforms, daily content, full paid social | Custom quote |
Paid social ad spend is separate and paid directly to the platform.
Platforms We Manage
- Facebook — Local businesses, service companies, community building
- Instagram — Visual brands, lifestyle, restaurants, retail, e-commerce
- LinkedIn — B2B, professional services, recruiting, thought leadership
- TikTok — Younger audiences, entertainment, food, fitness, beauty
- X (Twitter) — Tech companies, media, real-time engagement
- Pinterest — Home décor, fashion, food, wedding, DIY
Real Client Results
"MarketiXpert grew our Instagram following from 400 to 4,200 in 8 months. More importantly, our DMs turned into bookings — we can actually attribute revenue to the account now." — Aesthetic clinic, Toronto
"Their LinkedIn strategy for our B2B software company generated 14 qualified demo requests in the first quarter. Social never worked for us before." — SaaS company, USA
Ready to Make Social Work for Your Business?
Book a free 15-minute call and we'll tell you exactly what's missing from your current social presence and what would move the needle for your specific business.
📞 +1 240-712-8684 | ✉ info@marketixpert.com
MarketiXpert — Social media marketing agency serving Canada, USA, UK, and globally.
COMMON QUESTIONS
Frequently Asked Questions
It depends on your business type and audience. B2B companies get the best ROI from LinkedIn. Restaurants, retail, and lifestyle brands perform best on Instagram and Facebook. Service businesses targeting homeowners do well on Facebook. We audit your audience and competitors to recommend the right platform mix — not a generic 'be everywhere' approach.
Our social media management packages start at $750 CAD/month for one platform (content calendar, 12 posts/month, community management). Full multi-platform management including content creation and paid social typically ranges from $1,500–$4,000 CAD/month. Paid social ad spend is separate and paid directly to the platform.
We create everything: copy, graphics, and where applicable, short video content. You simply review and approve before publishing. We learn your brand voice, visual style, and messaging guidelines during onboarding. Optional: we can supplement with photos or videos you provide from your business for authenticity.
We track metrics that connect to business outcomes, not vanity metrics. For lead-gen businesses: form submissions, calls, and DMs from social. For e-commerce: attributed revenue from social channels. For awareness campaigns: reach, share of voice, and website traffic from social. Monthly reports show what's working and what's next.
Yes. We manage Meta Ads (Facebook + Instagram), LinkedIn Ads, and TikTok Ads campaigns. Paid social is particularly effective for audience building, retargeting website visitors, and generating leads at scale. We handle audience targeting, creative production, split testing, and budget optimization.
Paid social campaigns can generate leads within days of launch. Organic social media is a longer game — consistent follower growth and engagement improvements typically take 3–6 months of consistent content. We combine organic and paid strategies to get both short-term wins and long-term brand equity.
Schedule Your Consultation Now
Ready to elevate your brand? Book a 15-minute consultation to discuss your marketing needs and how MarketiXpert can help.
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