How much should I budget for Google Ads?

For local businesses in Canada and USA, effective Google Ads campaigns typically require a minimum ad spend of $1,000–$2,000 CAD/month to generate meaningful data and consistent leads. Competitive industries (legal, home services, healthcare) often require $3,000–$10,000+/month to compete. We recommend a budget based on your goals, industry competition, and target CPA — not arbitrary minimums.

How much does Google Ads management cost?

Our Google Ads management fee starts at $500 CAD/month for small accounts (under $3,000/month ad spend). For larger accounts, we charge 15–20% of monthly ad spend. This covers full campaign management, copy writing, A/B testing, landing page recommendations, and monthly reporting. No setup fees, no long-term contracts.

How quickly will I see results from Google Ads?

Google Ads can drive traffic within hours of launch. However, optimizing for low cost-per-lead typically takes 4–8 weeks of data collection and testing. We focus the first month on structure, targeting, and negative keywords — then optimize aggressively with real performance data.

What types of Google Ads campaigns do you manage?

We manage Search (text ads), Performance Max (PMax), Display, Shopping (for e-commerce), YouTube, and Local Services Ads (LSA). Most service businesses see the best ROI from Search and LSA. We recommend the right campaign mix based on your goals and budget.

Do you also create landing pages for ads?

Yes. We audit your existing landing pages and provide specific CRO (conversion rate optimization) recommendations. For clients who need new landing pages, we design and build high-converting pages optimized for your specific ad campaigns. A great ad with a poor landing page wastes money.

Can you take over an existing Google Ads account?

Absolutely. We audit your existing account to identify wasted spend, poor targeting, low quality scores, and missing conversion tracking. Most accounts we inherit have 40–60% of budget going to irrelevant searches. Our account takeover process typically recovers significant wasted spend in the first 30 days.

Google Ads Management Services | PPC Agency – Canada, USA & UK | MarketiXpert

Google Ads Management That Turns Clicks into Customers

Most businesses running Google Ads are paying too much per click, targeting the wrong searches, and sending traffic to pages that don't convert. The result: high spend, low return, frustration.

MarketiXpert builds and manages Google Ads campaigns that are engineered to generate leads and sales — not just clicks and impressions.

We manage PPC campaigns for businesses across Canada, USA, and the UK, specializing in competitive markets where every dollar of ad spend needs to work.

Request a free PPC audit → | Book a strategy call →

Our Google Ads Management Process

Account Structure & Campaign Architecture

Bad structure is the root cause of most wasted ad spend. We build campaigns from scratch (or restructure inherited accounts) with:

Tightly themed ad groups (1–3 closely related keywords per group)
Separate campaigns by match type, intent, and conversion goal
Dedicated brand vs. non-brand campaigns
Proper geographic targeting with bid adjustments by location
Device, time-of-day, and audience bid modifiers

Keyword Research & Negative Keywords

We identify exactly what your customers search before they're ready to buy — and add everything else as a negative keyword:

High-intent commercial keywords with strong purchase signals
Long-tail keywords with lower competition and higher conversion rates
Competitor keywords (when ROI-positive)
Comprehensive negative keyword lists built before launch (not after your money is wasted)

Ad Copy & Creative Optimization

Your ads compete for attention against 3–7 other advertisers in the same auction. We write and test ad copy that:

Leads with your strongest differentiator (pricing, guarantee, speed, credentials)
Uses responsive search ads with 10–15 headline variants
Includes all available ad extensions (sitelinks, callouts, structured snippets, call, location)
A/B tests continuously with statistical significance thresholds

Conversion Tracking & Attribution

You can't optimize what you can't measure. We set up:

Google Ads conversion tracking for every form submission, call, and purchase
Google Analytics 4 integration with goal completions
Call tracking with keyword-level attribution
Offline conversion import (for businesses that close deals offline)

Landing Page Optimization

We audit every landing page receiving paid traffic and provide specific, actionable recommendations:

Above-the-fold headline and value proposition alignment with ad copy
Form placement, length, and friction reduction
Trust signals: reviews, certifications, guarantees
Mobile load speed (critical — 53% of users abandon if page takes >3 seconds)

Ongoing Optimization & Reporting

Every month you receive a plain-language performance report including:

Impressions, clicks, CTR, CPC, conversions, cost-per-conversion
Comparison vs. prior period and budget pacing
Specific changes made and their impact
Next 30-day optimization priorities

No acronym-stuffed reports. Just what happened, what changed, and what's next.

Google Ads Pricing

Plan	Ad Spend Managed	Monthly Management Fee
Starter	Up to $3,000 CAD/month	$500 CAD / $375 USD
Growth	$3,000–$10,000/month	15% of ad spend
Scale	$10,000–$30,000/month	12% of ad spend
Enterprise	$30,000+/month	Custom / negotiated

Ad spend is paid directly to Google — we never hold your budget. No setup fees. Cancel with 30 days' notice.

Industries We Specialise In

Proven Google Ads results for:

Legal: Law firms, immigration lawyers, personal injury, family law
Home Services: HVAC, roofing, plumbing, electricians, general contractors
Healthcare: Dental clinics, physiotherapy, aesthetic clinics, mental health
Finance & Insurance: Mortgage brokers, financial advisors, insurance agents
Real Estate: Agents, developers, property management
E-Commerce: Shopify and WooCommerce product campaigns
Education: Online courses, coaching, tutoring centres

Why Businesses Switch to MarketiXpert for PPC

"Our previous agency was spending $5,000/month and generating 4–6 leads. MarketiXpert restructured the account and within 60 days we were generating 18–22 leads per month at half the cost-per-lead." — Law firm, Ontario

"They set up proper conversion tracking for the first time. Now I actually know which keywords are driving sales. Complete game changer." — E-commerce store owner, USA

See full case studies →

Free Google Ads Audit

Running Google Ads already? Send us your account and we'll tell you exactly where you're losing money — free of charge, no obligation.

Request your free PPC audit →

📞 +1 647-994-8758 | ✉ info@marketixpert.com

MarketiXpert — Google Ads management agency serving Canada, USA, UK, and globally.