Join MarketiXpert as a Lead Generation Specialist driving qualified pipeline for our digital marketing agency. Remote, outbound + inbound, B2B services audience, with clear KPIs and uncapped commission.
Responsibilities
- Build and execute outbound campaigns targeting decision-makers at small and mid-size businesses in Canada, the US, and the UK.
- Identify and qualify prospects matching MarketiXpert's ideal customer profile (B2B service businesses, e-commerce brands, SaaS startups, professional services).
- Run multi-channel outreach: cold email, LinkedIn outreach, phone follow-up, and targeted ad nurture.
- Manage CRM hygiene (HubSpot or Pipedrive): pipeline updates, activity logging, lead scoring.
- Book discovery calls for senior team members; ensure prospects are well-prepared with a written brief.
- Analyze campaign performance and iterate on messaging, targeting, and channel mix weekly.
- Collaborate with content team to build sales enablement assets (case studies, decks, landing pages).
- Maintain conversion rate dashboards and report on pipeline metrics every week.
- Run small-budget paid lead-gen campaigns (LinkedIn Ads, Google Ads, Meta) where appropriate.
Requirements
- 2+ years of B2B lead generation, SDR, or demand generation experience.
- Proven track record of booking 20+ qualified discovery calls per month.
- Strong written English; able to write cold emails that don't sound like cold emails.
- CRM fluency (HubSpot, Pipedrive, or Salesforce).
- Outbound tool stack experience: Apollo, Lemlist, Smartlead, LinkedIn Sales Navigator.
- Comfortable on video calls; able to qualify prospects in 10–15 minutes.
- 4+ hours overlap with EST or BST business hours.
- Nice to have: paid ads experience (LinkedIn / Google Ads), copywriting background, agency or marketing services experience.
About the Role
MarketiXpert is growing fast across Canada, the US, and the UK — and we need someone to drive qualified pipeline.
You'll own outbound and inbound lead generation: building targeted prospect lists, running multi-channel outreach, qualifying inbound leads from our content engine, and booking discovery calls for our senior consultants.
This is not a cold-call sweatshop role. We sell premium services to small and mid-size businesses, and that requires thoughtful targeting, real research, and messaging that respects the prospect's time. If you're tired of dialing 100 dead numbers a day, this role is for you.
What Success Looks Like
By month 3 you should be:
- Running 3–5 outbound campaigns simultaneously
- Generating 20+ qualified discovery calls per month
- Managing a clean, accurate CRM pipeline
- Producing weekly performance reports
- Suggesting and testing new outreach experiments
Why Join Us?
- Premium product to sell. We deliver high-quality work and clients renew. You're not selling commodity SEO at $99/mo.
- Uncapped commission. Base salary + commission on booked qualified meetings AND on closed deals.
- Modern stack. HubSpot CRM, Apollo for data, Smartlead for outbound, Linear for sprint planning. No 2010-era sales tooling.
- Direct collaboration with founders. No layers of sales management. You work directly with senior team and founders on strategy.
- Real career path. Lead Gen Specialist → Sales Lead → Head of Growth is well-defined.
Compensation
- Competitive base salary in CAD / USD / GBP equivalent
- Uncapped commission on qualified booked meetings + closed deals
- Performance-based annual bonus
- Paid time off + statutory holidays
- Health benefits (Canadian employees) or annual stipend (international)
- Home-office setup stipend
- Annual training budget (sales books, courses, conferences)
Application Process
- Resume review (we look hard at pipeline numbers and tenure)
- Initial 30-minute culture and goals call
- Practical exercise: build a target prospect list (50 accounts) and write 3 sample cold emails for a sample ICP we provide
- Sales role-play interview: discovery and qualification with a senior team member
- Final call with leadership + reference checks
- Offer
Total process: typically 2 weeks from application to offer.
Apply via the form below.
